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More than 25,000 LiFE-related events take place across the country » Bhajpa Ki Baat

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Mission LiFE (Lifestyle for Environment) was launched by Prime Minister Narendra Modi on 20 October 2022 at Kevadia, Gujarat. Mission LiFE focuses on bringing about behaviour changes in individuals for combatting climate change. The objective is a global movement for transitioning from a model of destructive and mindless consumption to deliberate and mindful utilization of resources.

In order to further catalyze pan-India advocacy and awareness about LiFE, the Ministry of Environment, Forest and Climate Change has initiated a month-long mass mobilisation drive, which will culminate on 5 June 2023 in a mega celebration of World Environment Day. With a view to amplify all efforts to promote the message of LiFE and make the drive a success, MoEFCC has included all 99 Ministries and 36 States/UTs, along with their divisions, subordinate organizations, and field offices, to undertake LiFE-related activities beginning 5 May 2023.
In less than 10 days, more than 25,000 LiFE-related events have taken place across India mobilizing individuals to take pro-planet actions.

The Ministry has developed two dedicated portals for LiFE, in order to create a structured reporting format that can track the progress being made on LiFE. The Mission LiFE Portal ( is open access and can be used to download the 100+ creatives, videos, and knowledge materials that have been developed by the ministry for LiFE. The Meri LiFE Portal ( has been developed for ministries and institutions to upload event reports and capture the progress of the mass mobilisation drive.

The mass mobilization campaign will culminate in a mega event on the occasion of World Environment Day 2023 on 5th of June.

(News Source -Except for the headline, this story has not been edited by Bhajpa Ki Baat staff and is published from a Bhajpa Ki Baat feed.)

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