Since the launch of POSHAN Abhiyaan in March 2018, the nation has embarked on nationwide Jan Andolans focused on nutrition for the very first time. These annual Jan Andolans under POSHAN Abhiyaan are carefully curated to promote behavioural changes, particularly as regards consumption of essential nutritious foods extending to the grassroots level. They are designed to target specific beneficiaries, namely, Pregnant Women, Lactating Mothers, Adolescent Girls, and Children up to 6 years of age.
The Jan Andolans is celebrated twice annually, during Poshan Maah in September and Poshan Pakhwada in March-April. To date(16 September), 10 Jan Andolans have been successfully celebrated (5 for each Maah and Pakhwada), recording more than 60 crore sensitization activities. This demonstrates the increasing and sustained participation across the country, since 2018.